Posts tagged "does influencer marketing work"

Inadequate disclosures of sponsored content by influencers and a lack of advertising transparency are among the key concerns included in the ACCC's latest analysis report.

Ensure your content marketing strategy keeps moving forward by leveraging these five COVID-19-proof content types.

Because followers demand authenticity, when influencer marketing fails, it doesn’t take long for the public to call it out.

If you’re serious about reaching more customers and growing your brand, why aren’t you giving more weight to your marketers’ ideas?

Just like traditional forms of advertising, where metrics are transparently shared, influencers marketing should be no different.

Are you unsure about which marketing or sales role to hire for first? Here's a guide to recruiting the right person for the right role at the right time.

Pro golfer Arnold Palmer was an influencer back in the 1950s — influencer marketing is an old broadcast transposed onto digital media and the online world.

When you're a startup ready to seriously focus on marketing your product, you want to hit the ground running fast. Here's how to create a marketing plan.

The most powerful marketing tools a small business has in its repertoire are authentic word-of-mouth and advocacy.