Posts tagged "do influencers work"

Ensure your content marketing strategy keeps moving forward by leveraging these five COVID-19-proof content types.

The fact is, most wannabe YouTube influencers have as much a chance of walking on the moon as they do of emulating Ryan Kaji.

Because followers demand authenticity, when influencer marketing fails, it doesn’t take long for the public to call it out.

Just like traditional forms of advertising, where metrics are transparently shared, influencers marketing should be no different.

Are you unsure about which marketing or sales role to hire for first? Here's a guide to recruiting the right person for the right role at the right time.

Pro golfer Arnold Palmer was an influencer back in the 1950s — influencer marketing is an old broadcast transposed onto digital media and the online world.

When you're a startup ready to seriously focus on marketing your product, you want to hit the ground running fast. Here's how to create a marketing plan.

The pathway to success in the screen industry used to depend on convincing broadcasters and film producers to give to you airtime, but not anymore.

The most powerful marketing tools a small business has in its repertoire are authentic word-of-mouth and advocacy.