I work alongside many suppliers to retailers, both online and bricks-and-mortar. We work together to shape and match products to shopper pro…
I work alongside many suppliers to retailers, both online and bricks-and-mortar. We work together to shape and match products to shopper pro…
How to shift the conversation from price to value
In last week’s post we talked about how — given every business executive is a consu…
Fact: every business executive is a consumer.
Fact: every consumer, certainly here in Australia, is exposed to a barrage of discounting …
Keen Australian shoppers have their fingers poised above the keyboard as retailers go for deep-discounts as part of tonight’s flash-sale …
By Nicolas Pontes, Queensland University of Technology
When you walk through an Australian mall you are bombarded with signs saying “b…
Aussie retailers are doing it tough. The Christmas period failed to meet expectations, large internationals like Amazon are knocking on the …
Do you frequently discount to win business? Does your brand seem to matter less to customers today? It’s no wonder. Customers can do a Goo…
The resounding success of China’s Singles’ Day sales has promoted experts and business owners to call on more Australians to get involved…
By Richard L. Gruner, University of Western Australia
Woolworths is ditching its Select private label range. It intends to launch a new …
Recently embarking on a shopping mission, I visited two major city shopping centres. Without exception, every retailer I visited was discoun…
Major retailers are still expecting solid Christmas turnover despite continuing to discount their products, with David Jones and Myer both c…
Direct marketing is very much oriented towards immediate response. Direct marketers can tell you very quickly how successful (or unsuccessfu…
