As many children of the 1970s did earlier this year, I tuned into the telemovie Molly – the story of Australia’s legendary music guru Ian…
As many children of the 1970s did earlier this year, I tuned into the telemovie Molly – the story of Australia’s legendary music guru Ian…
From a marketing perspective, telephony is oh so 20th century
What? Business without a phone? What is this guy on?
Look I know i…
Email marketing remains one of the most effective methods of marketing for SMEs, despite the attention paid to the newer marketing methods o…
As a commercial radio station program director would tell you, good things are worth repeating – in their case, ad infinitum! That is w…
Direct marketing company Sema Group has been placed in voluntary administration, with PPB Advisory now searching for expressions of interest…
The Federal Government is clamping down on direct marketing practices under new laws introduced by Attorney-General Nicola Roxon, which will…
Direct marketing is very much oriented towards immediate response. Direct marketers can tell you very quickly how successful (or unsuccessfu…
Australia Post has applied to the Australian Competition and Consumer Commission seeking to increase the price of a basic postage stamp from…
I was involved in a conversation the other day around the current state of the digital media world, and specific media challenges around yie…
Australian SMEs say they will continue or increase current levels of spending on marketing, despite any indication of an industry slowdown, …
A surprise finding from a new study puts email ahead of social networks for getting your business’s message out there. JOSH CATONE By Jo…
Australia’s total online advertising market revenues are forecast to increase by 24% year-on-year in 2008, growing to $481.4 million from …
