A couple of weeks ago, I posted a video blog with Nando’s posing the question of how you can determine ROI from a digital media or social me…
A couple of weeks ago, I posted a video blog with Nando’s posing the question of how you can determine ROI from a digital media or social me…
The biggest mistake organisations, big and small, make is they don’t get the digital native. In 2005, Rupert Murdoch infamously said, “W…
Public relations has gone through a radical change over the past five years. This is as a result of the growing influence social media chann…
Last week I covered the methodology of how to find an audience online, this week I am going to cover how you build momentum and an online co…
The story goes that when Dan Migala, the Chicago-based founder of the sports marketers’ bible The Migala Report, visited his first T20 inter…
Last week I left you with the challenge of getting your content strategy right, and this week we look at the challenges of creating audience…
Technology will do what you want it to. However, producing decent content in a digital world where there is so much content and earning audi…
Few companies have been committed to digital transformation and now those that haven’t are certainly starting to feel the pain in the digita…
