IKEA says adjö to its iconic 70-year-old catalogue: Are we witnessing the end of print marketing? Marketing Lois Maskiell 8 December 2020 In response to shifting customer behaviour and trends in media consumption, IKEA has announced it will stop printing catalogues.
Facebook just admitted to misreporting ad performance data. So, is it time for SMEs to “get creative”? Advertising Stephanie Palmer-Derrien 23 November 2020 A coding error meant Facebook misreported ad performance data to advertisers for more than a year. What are the digital ad options for SMEs?
