Posts tagged "digital advertising"

Are you scared of committing budget to Google Ads? It’s daunting to push a campaign live when you know there is a sizeable budget behind i…

Australian digital advertising agency King Kong has launched internationally, after surpassing its revenue target of $20 million this year.

In response to shifting customer behaviour and trends in media consumption, IKEA has announced it will stop printing catalogues.

A coding error meant Facebook misreported ad performance data to advertisers for more than a year. What are the digital ad options for SMEs?

The Australian Competition and Consumer Commission has expressed concern about Google’s proposal to buy fitness tracker company Fitbit.

In such a cluttered marketplace, if your product isn’t good then you won’t sell anything, no matter how much you advertise.

Agencies continue to treat traditional and digital advertising as separate entities, resulting in the delivery of uncoordinated, ineffective campaigns.

Major advertisers and agencies have been pulling big money from digital platforms like YouTube because of worries about dodgy ad placements …

Despite advertising being one of its main revenue drivers, tech giant Google is reportedly looking at implementing its own ad blocking softw…

A crafty advertising campaign from US fast food retailer Burger King has backfired after an intervention from Google.

The Verge reports B…

Big brands have recognised the power of Snapchat filters as a uniquely Millennial way of getting their message seen.

Don’t know what a …

Chris Tyquin took over Goa Billboards in 1989 from his father, and since then has grown the family business into Queensland’s largest bill…