Testing the boundaries of customer loyalty
Customer loyalty: hard to gain, harder to keep? This week Michel Hogan takes a look at how her own loyalty to businesses has been repaid – are businesses doing enough to keep loyal customers onside?
A while back I wrote a piece entitled, “Don’t do stupid stuff to customers”.
Bless businesses everywhere: they still just can’t …
A video technology startup that launched in 2014 has clocked in a massive milestone of gaining 3.5 million users over 18 months, and is cont…
Do you think about your customers as consumers, users or purchasers? According to a recent article in Harvard Business Review, the underly…
An event I attended this past weekend reminded me how easy it is to misunderstand what it means to be “customer-centric”. In general I h…
When selling a business, there are effectively two types of buyers: financial and strategic. Financial buyers assign a value to the future p…
Electronics retail giant Gerry Harvey has said Amazon would be “idiots” if they rolled out a new retail offering in Australia before Christm…
One of the great things about the work I do is the breadth of businesses and industries I get to delve into. Common to most are four custome…
I’m a fan of businesses; they mostly do a good job. However, sometimes the stuff they do makes me sit back and say, “what are they think…
