Posts tagged "customers"

Your job as a marketer is to engage people at an emotional level, says RedBalloon's Naomi Simson. Here's five marketing rules Simson lives by.

This blog will only be of interest if you’ve ever experienced someone:

refusing to change their mind despite evidence to the contrary…

Buying property for the first time can be stressful and confusing. So here are four tips to help you ensure you get your offer accepted.

This year saw a decline in the trust of news outlets, social media and ‘people like us’. So what does this mean for the online presence of small businesses?

The government-mandated ban of single-use plastic bags in supermarkets has been met with resistance by those with a “yeah-but” mentality.

Research shows only 20% of salespeople are fully effective when sales prospecting, but according to Sue Barrett, prospecting hesitation can be overcome.

A video recently released by founder of prominent fashion retailer Showpo Jane Lu has gone viral over the past two weeks, but not for the us…

Running a startup can be challenging at the best of times, but what is it like trying to establish business credentials when operating out o…

The beauty of artificial intelligence (AI) is its capacity to release marketers from the heavy burden of manual execution. Freeing the…

There are a range of telltale signs that a startup may not be heading in its intended direction, however when immersed in the day-to-day gri…

From bricks-and-mortar stores to online retailers: the Silicon Age of Retail is here. Choice, ease and low prices are positive indicators of change, but more needs to be done to ensure the inclusion of regional communities.

By Gary Mortimer, Queensland University of Technology

Online retail giant Amazon’s decision to block Australian shoppers from its US we…