Customers furious as travel agent claims it collapsed but is still registered to trade Tourism Matthew Elmas 19 June 2019 A travel agent which says it has appointed administrators but is still registered to trade has become the centre of customer anger in recent weeks.
Just how minimum should an MVP be? Startup Advice Benjamin Chong 5 June 2019 The minimum viable product is one of the most important components for founders looking to successfully bring a product to market.
The IKEA effect: Consumers value the fruits of their labour over instant gratification Retail The Conversation 23 April 2019 While many retailers focus on speedy deliveries and convenient solutions, the IKEA effect suggests making things a little more challenging.
Confusion reigns as angry Neto retailers consider switching providers Retail Matthew Elmas 8 March 2019 Confused and angry business owners are threatening to switch providers in droves as Neto scrambles to clarify how big its price increase will be.
“Gouged”: Angry retailers threaten ACCC complaints over Neto price hikes Retail Matthew Elmas 5 March 2019 Software provider Neto has gone cap in hand to customers to stem losses, a move that's made many of its clients angry and prompted others to defend them.
The decoy effect: How to nudge customers towards a more profitable option Strategy The Conversation 19 February 2019 The decoy effect is a particularly cunning pricing strategy that encourages customers to choose a more expensive or profitable option.
Raising $10 million: Why Booktopia wants customers to become investors Funding Matthew Elmas 29 November 2018 Booktopia is raising $10 million through an equity crowdfunding campaign to pursue automation and product expansion amid ongoing competition.
The birdbath principle: Attracting customers by reducing fear Strategy Bri Williams 8 October 2018 Poorly placed birdbaths remind me of retail outlets where customers are anxious about entering the store for fear of being pounced on by a predator.
Environmental primes: Why traffic noise increased car insurance payments by 11% Strategy Bri Williams 24 September 2018 The environment in which a decision takes place plays a large, and often overlooked, role in shaping an outcome.
Woolworths tightens security after rewards scam targets hundreds of customers Retail Matthew Elmas 13 September 2018 A scam targeting Woolworths Rewards customers has prompted the supermarket giant to improve its account security measures.
How to contextualise value for your customers and maximise sales Retail Bri Williams 20 August 2018 Business owners need to shape the context in which the transaction will take place, and then offer up their frame of reference.
How to launch a startup pre-funding — Chapter 1 Startup Advice James Alexander 13 August 2018 Building a successful startup is hard, writes James Alexander, so new entrepreneurs should adopt a customer development mindset.
