Dear Aunty B, I run a start-up business that is in a niche space. But we are fairly easy to copy and I feel very vulnerable. Now a newcomer …
Dear Aunty B, I run a start-up business that is in a niche space. But we are fairly easy to copy and I feel very vulnerable. Now a newcomer …
Far too often we are advised that the only way we can create substantial competitive advantage is to build some unique intellectual property…
Sometimes I feel as though I’m one of those people who likes to nitpick. I’m so fixated on customer service and get so disappointed when it …
Yes! Okay, well that would make for a very boring blog entry, so here are some reasons why I think you need to keep things consistent for yo…
“In times of uncertainty, the best response is to stop ‘shouting’ and start a conversation. Now, what are you going to talk about?” – What’s…
There are countless silver bullets when it comes to driving growth and profitability in a business, but we should never forget that the comm…
High growth companies have higher rates of sales referrals and greater account penetration. This observation comes from some US research on …
Spotting time wasters is a critical initial step in your sales-process. It’s in the knowing how to weed out and manage non-relevant customer…
eBusiness, marketing and online customer experience managers should be well aware of the important role usability plays in the design of any…
The little Gibbon is playing happily in the sun when 180 kilograms of Gorilla rumbles in and parks its ample self beside the tiny ape. A…
The new financial year begins with falling stock markets at half the levels of the previous year, rising levels of unemployment, massive pon…
If you wanted to list the two major contributors to spurring on innovation, it would be tough competition and demanding customers. While we …
