Questions are powerful in sales and marketing. When you use them correctly they uncover needs, challenge thought processes, demonstrate your…
Questions are powerful in sales and marketing. When you use them correctly they uncover needs, challenge thought processes, demonstrate your…
Australians customers are aggressive complainers when dealing with businesses, according to a cross-cultural marketing study of complaint st…
Meet Jane. She’s 37, Australian-born, Catholic, and married with two young children. She works almost full-time (32 hours a week) as a s…
How should my online marketing plan be different to my general marketing plan? Or should there be no difference?
First we need to take a …
The period over which we use or consume a product or service can be almost instantaneous or it could last a lifetime. My requirements could …
For the most part taking risks is an uncomfortable experience for a customer. Each client will have a varying threshold measured by a lev…
The Australian Sporting Goods Association (ASGA) has labelled a review into Australian Customs as “incompetent” due to its failure to co…
Whether it is a repeat purchase or simply a referral to other potential consumers, customer satisfaction is a key objective for vendors. …
I have been buying and selling services for around 20 years, and during most of that period, have only ever seen two pricing models – fixe…
Debating whether you should introduce a fee of some kind to cover a service you provide? There are obvious financial advantages to your bott…
We’ve all joked about the impractical notion of life without customers. Imagine it, it’d be super not having to deal with constant questions…
How often do we let days and weeks go by without spending time listening to our customers? I am not talking about standard transactional exc…
