Why your knowledge base doesn’t compare to a ‘Barista-made Oat Latte’
With expectations around customer support getting more and more intense, companies across all industries are investing copious amounts of time and resources into building their knowledge base. But here’s the kicker: many customers still prefer to pick up the phone rather than dive into those meticulously crafted articles. Do they even read what you’ve painstakingly put together? More often than not, the answer is a resounding no. So what’s the issue?
How to design business refunds that maintain customer satisfaction
Here's how businesses can design better infrastructure to retain customers and stay afloat during peak refund periods.
How eSignatures help businesses drive revenue and increase efficiency
In an increasingly remote, hybrid world, it has never been more important for businesses to come up with flexible, innovative solutions to maintain contact with their stakeholders and continue doing business as efficiently as possible.
Stratospheric satisfaction: How the fastest-growing SMEs turn customer service into growth
In this article, we break down exactly how three Smart50 businesses are adapting to changing customer demands to fuel growth.
The race to the market: Here’s why waiting to launch your product could lead to market dominance
Research shows companies that rush to be first to market can experience lower profits and market share, and worse products for consumers.
The Lemonade effect: What every business can learn from this startup’s focus on scarcity
Like most startups, Lemonade has been forced to place fewer, bigger bets than their deep pocketed, long established rivals.
“It’s a no-brainer”: How to use feedback loops to fuel business growth
Understanding your customers' wants and needs through feedback loops is key to managing satisfaction, loyalty and retention.
Satisfaction guarantees are all well and good — but can you actually follow through?
''If you're not satisfied with your stay, let us know and we’ll make it right." It was a reassuring sign. A promise to fix things. Pity it was rubbish.
How to strike a balance between human and digital customer service
Striking a balance between a digital touch and human touch will be the competitive differentiator in the customer service space.
Satisfaction isn’t sufficient: Why businesses should focus on customer appreciation
Satisfaction is just the starting line in the race of customer loyalty. Businesses need to focus on customer appreciation if they want to build loyalty.
Customer desire for choice varies by time of day
As customers, the scope of options we desire and number of varieties we end up buying may depend on the time of day we make our decision.
Is a net promoter score a valid predictor of customer loyalty?
Net promoter score is a concept that has been around for a while. However, knowing your NPS is one thing; doing something meaningful about it is another.