Want unshakable customer loyalty? Forget satisfaction and focus on appreciation Strategy Darrell Hardidge 30 July 2019 The most successful small businesses see customer satisfaction as a starting point and unwavering loyalty as the ultimate goal.
Why businesses should focus on customers, not competitors Strategy Darrell Hardidge 18 March 2019 In the vast majority of situations, market leadership comes down to whether a business obsesses over its customers or over its competitors.
Satisfaction isn’t sufficient: Why businesses should focus on customer appreciation Strategy Darrell Hardidge 28 November 2018 Satisfaction is just the starting line in the race of customer loyalty. Businesses need to focus on customer appreciation if they want to build loyalty.
