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How do you get your audience to actually care about your brand?
Your potential customers will zone out if you don't make them feel anything. Here are three ways to evoke emotion through your brand.
Sadly, not every interaction small businesses have with their customers will be a happy one.
There will be hiccups and, inevitably, compl…
It used to be a given that you’d get an extra potato cake at the local fish and chip shop. Some of us even began to count on it, ordering …