“River of marketing gold”: How social media groups can bolster engagement
Social media groups are a marketing treasure trove, and utilising them correctly can result in a huge growth in content views and branding.
In my last blog, I outlined why many smaller businesses are reluctant adopters of the internet.
But small business isn’t alone. Many lar…
Specialising in servicing the smaller business sector for about 20 years now has given me some real insights into the IT understanding and c…
There’s a silent epidemic out there costing smaller business operators a small fortune. That epidemic is being convinced by less scrupulou…
This topic isn’t a new one to this blog but it’s so important in terms of potential significant costs and heartache that it’s definite…
It might have started in the realm of physics but you hear it mentioned constantly on the sports field. And it is often mentioned in relatio…
Regular visitors to this blog will have seen the ongoing commentary about the strange bedfellows that are Facebook and business.
Strange …
We hear it all the time. Zero-cost marketing! Shoestring marketing! Zero-outlay marketing! Promote your business for nothing at all! And on…
Global online marketing software company Marketo has been left red-faced after failing to renew its own domain name, resulting in an outage …
How many retailers fully grasp the opportunity that the internet presents?
Clearly many do. Amazon and now Alibaba lead the pack from a �…
If in this day and age of information overload, business operators think that a self-congratulatory message is going to make the cut of what…
It happens to the best of us.
Your interest in a product or service is piqued by need or promotion and so, cash in hand, you visit a busi…
