Why businesses should focus on customers, not competitors Strategy Darrell Hardidge 18 March 2019 In the vast majority of situations, market leadership comes down to whether a business obsesses over its customers or over its competitors.
How much is your customer-centric mantra costing you? Strategy Paul Allen 9 November 2018 If you are a B2B supplier who is committed to honouring contractual relationships with your clients, you are probably being asked to do more for less.
