Posts tagged "corporate activism"

Last week, Patagonia founder Yvon Chouinard announced his family was giving the whole company to planet Earth.

Smart50 Awards guest judge Michel Hogan talks sustainable business and how companies can get it right.

ESG reporting has become an established cornerstone of corporate issue communication. But is it achieving its purpose and does it risk going the same way as previous sustainability initiatives?

Businesses that choose to remain on the sidelines of current social issues should not be surprised to find themselves the targets of activism.

The likely overthrow of Roe v Wade to limit access to abortion in the US has highlighted whether and when business corporations should take a stand on controversial social issues.

The lightning pace of businesses boycotting Russia over the invasion of Ukraine means corporate activism on social and political issues will never be the same.

Transformative branding involves companies working with customers, communities and even competitors to co-create brands that lead on both market and social fronts.