Delegating the vision: Why your marketing officer should steer the ship
If you’re serious about reaching more customers and growing your brand, why aren’t you giving more weight to your marketers’ ideas?
Why corporate content will send your customers running
With a strategic approach, there is a clear path towards creating content that engages your audience and warms them up for the sales process.
Destined to fail: Spending money without a marketing strategy is like building a house without a blueprint
Marketing your business is much like building a house, because you need an architectural blueprint to ensure long-term success.
From interactive videos to AI: The five marketing trends that will dominate 2019
By understanding digital marketing trends, your business can reap the rewards of producing content that delivers a lasting impact.
Three quick-fire digital-marketing wins for your business in 2019
Here are three things you can get started on in the new year that will vastly improve the effectiveness of your digital marketing.
Why you should hire a ‘strategic hustler’, and other key marketing advice
Are you unsure about which marketing or sales role to hire for first? Here's a guide to recruiting the right person for the right role at the right time.
How to whip up a marketing plan: Six ingredients to create your base
When you're a startup ready to seriously focus on marketing your product, you want to hit the ground running fast. Here's how to create a marketing plan.
Why you’re 331% more likely to listen to friends than advertising when planning a wedding
Personal word-of-mouth marketing from family and friends resonates more than advertising, especially in the context of planning a wedding.
Why women drive word-of-mouth marketing
Word-of-mouth marketing needs to be a priority, because 83% of Americans are more likely to purchase a product after receiving a verbal recommendation.
Let word-of-mouth ignite your marketing fire
The most powerful marketing tools a small business has in its repertoire are authentic word-of-mouth and advocacy.
Five ways to recycle and extend the lifespan of your content marketing
To get the most out of your content marketing, look at how your content can be repurposed for different mediums and audiences.
From quality visuals to webinars: Five ways to hit refresh on your content output
Fresh content is a great way to connect with and stay relevant to your customers, as well as being an important driver for your brand’s SEO.