Determining consumer appetite for a product or service can be a delicate balancing act, as startups seek to glean information and shape thei…
Determining consumer appetite for a product or service can be a delicate balancing act, as startups seek to glean information and shape thei…
Could you imagine serving a 3D printed turkey for Christmas lunch? Or munching on a 3D printed pizza for an afternoon snack?
This is not …
As more retailers turn to technology to boost their competitive advantage, consumer neuroscience may be an unexpected game-changer in the sp…
Two companies. Two well-intended product changes. Two expensive and embarrassing examples of how failing to understand real-world behaviour …
