Consumer paralysis: Retailers are burying customers in choice Retail The Conversation 17 June 2019 Consumer paralysis: Companies offer a growing number of deals that supposedly enable you to choose what is best for you - but its a ploy.
Lights out: Consumers more likely to opt for immediate pleasure in the dark Marketing Martin Kovacs 24 May 2018 Recent research has revealed the role that room lighting can play in decision-making, with darkness more likely to lead to more indulgent choices, rather than utilitarian ones.
