Posts tagged "company storytelling"

With a strategic approach, there is a clear path towards creating content that engages your audience and warms them up for the sales process. 

"Selling is the vehicle that allows opportunity to flourish and people to prosper. Nothing happens until something gets sold."

We must not overlook the increasing importance of storytelling in sales and marketing, as it takes our sales teams beyond presenting features and benefits.

Here in Australia, we are mired in stories about financial institutions acting with flagrant disregard towards what they say they stand for, so I found it a refreshing reminder that there are still good intentions out there.