Three things you should think about more than your name
When I decided to work for myself I became fixated on what the name of my business should be. After all, nothing was more important than the name, right?
Richard Branson is a remarkable entrepreneur. He is also a very different kind of entrepreneur. Over his life, he has started over 400 c…
I’m currently working on a naming project for a new enterprise. Confidentiality clauses mean I can’t reveal the details about who they a…
Naming your company Avoid: Your own name (although contractions can work, such as Adidas, from German athlete founder Adolph “Adi” Dassl…
