What not to learn from Elon Musk: Powerful lessons for SMEs from Twitter’s rebranding Branding Melissa Packham 14 April 2023 There are a few key aspects it appears Musk has forgotten about that are essential when undergoing a rebrand. Here's what SMEs can learn from it.
Changing its name won’t solve Facebook’s image problems Branding Michel Hogan 22 October 2021 Changing the corporate name is a go-to move for companies when the going gets tough. It also rarely works.
