“Go beyond the generic”: In a competitive digital world, personalisation is everything Branding David Jackson 14 July 2020 In this online world, a tailor made customer experience is key to set your business apart from its competitors.
Does data science need a Hippocratic Oath? Or would some data literacy suffice? Opinion The Conversation 27 August 2019 There are numerous examples of algorithms doing harm. So has data science reached the point at which an ethical pledge is deemed necessary?
Even data noobs can reap the benefits of analytics: Here’s where to start Marketing John-Paul Syriatowicz 16 August 2019 Data analytics is drastically transforming marketing strategies, and it is essential for today’s businesses to embrace this change.
Big tech, big concerns: How companies profit by invading our privacy Analysis The Conversation 13 August 2019 Australia’s consumer watchdog, the ACCC, has recommended significant changes to our consumer protection and privacy laws.
