Posts tagged "collecting customer data"

Can marketers put first-party data to work without compromising customer privacy? With ethical targeting, it's possible.

In this online world, a tailor made customer experience is key to set your business apart from its competitors.

There are numerous examples of algorithms doing harm. So has data science reached the point at which an ethical pledge is deemed necessary?

The potential profits to be made from data-driven commerce has increased the collection of customers’ personal information, so it’s no s…