As much as Woolworths might have done to ensure these business divisions operate as responsibly as possible there is a stigma associated with their profits.
Having worked closely with Walmart International over the years, I can say that Australia has always been on their radar as a natural market to expand into.
For seven years Coles and Woolworths were waging an intense battle on price. But now they are doing away with their 'down down' and 'cheap cheap' campaigns and instead focusing on sustainability, local produce and community.