By Sarah Jane Kelly, The University of Queensland
US$62.8 billion is spent on sports sponsorship globally, and this is only increasing. B…
By Sarah Jane Kelly, The University of Queensland
US$62.8 billion is spent on sports sponsorship globally, and this is only increasing. B…
By Collette Snowden, University of South Australia
The 140-character message limit has defined Twitter. But the company is now experiment…
An Optus advertisement featuring sprinter Usain Bolt has made Google’s inaugural list of the most popular six-second bumper ads from around …
For the fifth consecutive year, Apple and Google have taken out the top two positions in Interbrand’s Best Global Brands ranking, while glob…
Domain name brokers estimate big four bank NAB could have paid as much as $2.5 million to buy the “Nab.com” domain from an adult website own…
By Dominic Powell and Emma Koehn.
Coca-Cola Australia will ditch its Coke Zero label in favour of a more explicitly branded “Coca-Cola N…
By Dominic Powell and Eloise Keating
A number of big Australian businesses including Qantas, Foxtel, and Fairfax have banded together to …
By Anthony Colangelo
As outrage erupts over another “awful, misogynistic” high-profile ad campaign, there are signs emerging that t…
After writing last week here about the rise to prominence of Snapchat, I came across Australian wine startup Vinomofo’s Snapchat campai…
Coca-Cola will amend a recent Fanta ad that featured young animated characters drinking the soft drink, after the Advertising Standards Boar…
PepsiCo has emerged victorious in an ongoing legal dispute with Coca-Cola over the shape of its bottles. Justice Anthony Besanko of the Fede…
More than 20 major food brands have pledged to stop targeting children with ads that sell unhealthy products by 2018. Major brands including…
