Posts tagged "coca-cola"

A health food branding expert on TikTok has gone viral for transforming Coke, Doritos, and other junk foods into health food with marketing.

Who suffers in a time of inflation? Does business eat some pain or pass it on to consumers?

HIVERY co-founder Jason Hosking says the startup sector should prepare for conservative investment ahead, as "there's no doubt the landscape, retail tech or otherwise, has changed significantly in the last six months".

By subconsciously aligning itself with a sporting legend like Cristiano Ronaldo, Coca-Cola's perceived brand value went up. So why did a three-second move make it plummet down?

As big business buys into the kombucha trend and the market consolidates, small brands are engaged in a survival-of-the-fittest battle.

HIVERY has raised $8 million, as it makes a grab for a global opportunity helping retailers stock products consumers want.

As a Smart50 repeat offender, marketing-driven, software-focused logistic company BrandLink proves persistence pays off.

Would you turn down a $2.5 billion deal from one of the world’s biggest companies? For THP Beverage Group, the answer was yes.

Adelaide-based beverage company Mojo Kombucha has gone from “very humble beginnings” brewing kombucha in the back shed to being acquired by Coca-Cola.

Megan Flamer has been appointed to lead Xcelerate, a new accelerator program created in partnership between Coca-Cola Amatil and BlueChilli….

Coca-Cola Amatil has announced it plans to invest in up to 15 Australian and New Zealand startups through a partnership with prominent local accelerator BlueChilli.

Do you think about your customers as consumers, users or purchasers? According to a recent article in Harvard Business Review, the underly…