Posts tagged "clients"

"Hairdressing taught me so many things that ... have helped our business in its strength and sustainability," writes Cape York Motorcycle Adventures co-owner Renae Kunda.

No matter how many books you read, the chances are, you will struggle to attract, retain and reward the right staff and clients.

Your potential customers will zone out if you don't make them feel anything. Here are three ways to evoke emotion through your brand.

Whether a business is struggling due to lockdown or booming due to new demands, customer relationships have never been more important.

Really talking to your clients will help you to do well in business — and you just might learn a few life lessons too, says Ian Whitworth.

The only way business owners are going to survive the coming months is by being absolutely true to themselves, writes Ian Whitworth, and that means dropping your corporate mask.

There’s a situation that always makes me fear another business is in mortal danger. I like to call it ‘one big client syndrome’.

The real problem is short-term thinking. Whether it is in big or small business, governments or institutions, these shortcomings are evident.

Focusing on retention will place you and your clients in the strongest possible position to weather the impending storm clouds on the horizon.

The decoy effect is a particularly cunning pricing strategy that encourages customers to choose a more expensive or profitable option.

One of the biggest worries in sales, besides prospecting, is dealing with customers’ objections. Many people do not like dealing with obje…

How do we reach prospects and keep the door open?

While everyone is trying to go big, go small instead and use innovation to capture shar…