This business owner told me not to buy his product: Now I’m a customer for life
A simple approach has helped a business owner not only survive but do well, in an area that has experienced total carnage in recent years.
Lessons from the salon and 30 years in business: How to build customer and client loyalty
"Hairdressing taught me so many things that ... have helped our business in its strength and sustainability," writes Cape York Motorcycle Adventures co-owner Renae Kunda.
How do you get your audience to actually care about your brand?
Your potential customers will zone out if you don't make them feel anything. Here are three ways to evoke emotion through your brand.
Deliver at all costs: The three secrets to landing and keeping big business clients
The secret to keeping big clients is very simple: be reliable, provide exceptional service, and always deliver on what you promise.
“They’re people, not buildings”: How to maintain a strong client relationship in the time of social distancing
There is no doubt that COVID-19 has changed the way we think, act and connect. Here's three tips for ensuring you maintain a positive client relationship.
As economic uncertainty grows, is it time to stress test your customer base?
Rarely do business owners consider stress testing their customer base. And of those who do, few know how to do it accurately.
Want unshakable customer loyalty? Forget satisfaction and focus on appreciation
The most successful small businesses see customer satisfaction as a starting point and unwavering loyalty as the ultimate goal.
Danger, danger: The long-term risk of having one mammoth client
There’s a situation that always makes me fear another business is in mortal danger. I like to call it ‘one big client syndrome’.
Three ways to ease the tension of client retention
Focusing on retention will place you and your clients in the strongest possible position to weather the impending storm clouds on the horizon.
The freebie philosophy: Why giving away free stuff will make your business money
In the saturated world of e-commerce, small businesses need to adopt the age-old practice of ‘try for free before you buy’.
How to be sensitive to your clients’ needs and emotions
In any industry that deals with people, being sensitive to a client's needs and emotions is crucial to ensuring they are satisfied customers.
Satisfaction isn’t sufficient: Why businesses should focus on customer appreciation
Satisfaction is just the starting line in the race of customer loyalty. Businesses need to focus on customer appreciation if they want to build loyalty.