Posts tagged "choosing a business name"

Silly and nonsensical startup names are on the way out, and evocative language, on-the-nose descriptors and, weirdly, baby names, are in.

When it comes to a business name, how do you make a decision, do you prioritise ‘practical’ or ‘creative’, and does it really matter in the long run?

When I decided to work for myself I became fixated on what the name of my business should be. After all, nothing was more important than the name, right?

Your brand.  It’s important.  But brand positioning is often the first ‘fail’ people make when entering into the business world. 

Why …

I chose a name for my business and did all my marketing material, advertising, etc. I now hate it and have had it pointed out to me that it …