Muesli giant Carman’s buys Fruit Wise, marking the company’s first acquisition after 30 years in business
Carman’s acquired Australian-owned and made snacking brand Fruit Wise for an undisclosed sum after a year of discussions.
Coles has been accused of misleading shoppers by copying the packaging of popular brand Carman’s for its own-brand range of muesli bars.
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A couple of weeks ago I published a list of brands that I like with the promise that I would expand on what I think makes them work.
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When I speak at events, one of the questions I am nearly always asked is to name some examples of “good” brands. I always take that to m…