Very funny: The brands firing out pranks on April Fools’ Day 2023 Advertising Ben Ice 31 March 2023 Another April 1st, another chance for brands big and small to do some funnies! Check SmartCompany's wrap of some of April Fools' 2023 fakes.
Planning an April Fools’ Day prank? You probably shouldn’t Branding Michel Hogan 31 March 2022 It bewilders me why organisations without a funny bone feel like they can come from nowhere and stick the landing at the start of April, writes Michel Hogan.
Underwater dining and anti-gravity trampolines: Five of the best April Fool’s Day pranks from businesses Marketing Lois Maskiell 1 April 2021 Businesses cashing in on April Fool’s Day with hoaxes is by no means new, but this year many have taken a more light-hearted approach.
