Dear Aunty, I’m confused as to when/how we update the plan based on real outcomes. For instance, if we miss our target in month one, …
Dear Aunty, I’m confused as to when/how we update the plan based on real outcomes. For instance, if we miss our target in month one, …
Some of the best entrepreneurship tales involve those who seized an idea and fought their way up from the bottom, such as the bus tours that…
A couple of months into the financial year is a good time to take stock and evaluate whether your New Year resolutions and good financial in…
There are countless examples of brilliantly named businesses that have captured our hearts. The founders of Google, Nudie Juice and Ap…
The finalists of Enterprize, the University of Queensland’s Business School competition, have been unveiled. The competition, …
The type of marketing you use should be a critical part of your business plan. As part of that plan, you should identify who your key market…
Your marketing plan identifies your key audience, the best marketing methods you should use to reach those particular demographics, and the …
Advertising is all about reaching as many customers as possible and maximising your return on investment. In order to make your advertising …
You can protect your intellectual property through a number of different legal methods. But you should be vigilant in also safeguarding and …
Choose the structure that will best suit the needs of your business. Your decision will determine how you have to register your business and…
One of the most common methods of assessing the strengths and weaknesses of your business is to conduct a SWOT analysis, where SWOT stands f…
Your business plan will define exactly what your business will do, how it will do it, how much it will cost and when you expect it to become…
