From Muber to ZaraBumba: Why these four Aussie businesses changed their names
In the great history of business, there have been some truly awful and truly brilliant rebrands.
A Melbourne fintech startup that aims to be the “world’s most flexible payments platform” is rebranding itself at the same time as bed…
When it comes to payments, SMEs want speedy processing– and foreign exchange operation OFX knows it. Formerly OzForex, the business provid…
By George Van Doorn, Federation University Australia
In 1981, advertising researcher Ira Schloss published a journal article headlined �…
Brisbane eatery British Colonial Co. has changed online descriptions of its business after diners were offended by the claim the restaurant�…
Food delivery service You Chews has been forced to change its name after receiving a cease and desist letter earlier this year, with the Syd…
A fair warning on what follows – I’m feeling a bit grumpy today.
In the course of what passes for doing brand work, a lot of organisa…
Almost 100,000 businesses have had their names cancelled by the corporate watchdog in the first half of this year due to business name holde…
The ASIC National Business Name Register has been described as “a nightmare” by small business owners, who have raised concerns about the di…
