Frankly Speaking: It’s all in the name (or how to name a small business)
In the second instalment of her Frankly Speaking column, small business owner Chryssie Swarbrick recounts how she settled on the name of her cafe, Two Franks.
Proving traction and showcasing a great product are crucial to securing investment, but a startup’s name can also dramatically influence a…
A Melbourne fintech startup that aims to be the “world’s most flexible payments platform” is rebranding itself at the same time as bed…
Sydney startup People Post is rebranding itself to Go People as it banks another $825,000 in new investment just months after it closed $1.2…
It takes courage to tell the other story – the one where things didn’t go as planned – and to share the hard lessons you’ve learned with…
“Pommiebasher” cannot be registered as a business name because it is likely to cause offense to the public, according to the Administ…
Shoes of Prey co-founder Jodie Fox Online retailer Shoes of Prey went through a lengthy process when attempting to find the perfect name f…
Including a pun in your business name is guaranteed to make your customers laugh—or cringe—but it could also be one strategy to make sur…
A different name or a flashy new logo might seem like just the trick for a business looking to freshen up its brand, but there are some impo…
An Australian company that has been operating for 25 years has become one of the unexpected victims of Middle East-based terrorist group the…
