Posts tagged "business loyalty"

Rarely do business owners consider stress testing their customer base. And of those who do, few know how to do it accurately.

The most successful small businesses see customer satisfaction as a starting point and unwavering loyalty as the ultimate goal.

Satisfaction is just the starting line in the race of customer loyalty. Businesses need to focus on customer appreciation if they want to build loyalty.

Brand promises and the way you deliver on them are paramount to any business. To sustain credibility, organisations must curb the tendency to over-promise.