Australian fashion designer Collette Dinnigan will face off in the Federal Court against an accessories chain over the use of its name. …
Australian fashion designer Collette Dinnigan will face off in the Federal Court against an accessories chain over the use of its name. …
Start-ups looking to market their offerings at the increasingly wealthy over-55 demographic have been warned to steer clear of stereotypes a…
A gelato business might not sound like a particularly groundbreaking idea, but an emphasis on branding has proven a lifeline for Melbourne-b…
Budding fast food franchisees are set to be in increased demand after Domino’s became the latest retailer to announce expansion plans in A…
The number of registrations on Australia’s country code domain has hit two million, with internet entrepreneur Fred Schebesta urging start…
New investment vehicle Inkuberra has signed its first deal, investing in start-up food retailer Planet Chocolate for an undisclosed sum. …
New research reveals a high degree of brand awareness among Australian children, with around half using “pester power” to persuade paren…
A branding expert says start-ups must tread with caution with launching spin-off products or they run the risk of undermining their brand. …
Thousands of entrepreneurs launch a new brand every year in Australia. Of those, some will flourish, but many others will fail dismally. How…
Despite the increasing importance of having an online presence two thirds of Australian businesses say they still don’t have a website, ac…
Everyone loves to quote Warren Buffett. Want to sound like a brilliant investor? There’s a Buffett quote for that. Want to …
Yes you should. Think of it this way. Why spend all that time, energy and money launching a business only to have someone rip it off? …
