Richard Branson’s Virgin Group will dramatically expand its chain of Virgin Active health clubs in Australia, in a $40 million move that w…
Richard Branson’s Virgin Group will dramatically expand its chain of Virgin Active health clubs in Australia, in a $40 million move that w…
Global consulting firm Deloitte says start-ups should develop utility-based apps for their brands in the wake of new research that suggests …
My partner and I are currently developing a peer-to-peer rental site to assist people lend or rent the idle “stuff” in their homes. The deve…
I’m starting a chain of Mexican restaurants and am working through our brand. Quite a few logo suggestions have been put forward but I’m…
Today on StartupSmart, we tackle the issue of business succession; an area of planning that too many businesses fail to address. When y…
Niche group buying site Bellabuy, formerly Beautyscoop, says it was forced to change its name after group buying giant Scoopon accused the s…
An official settlement has been reached between Woolworths and independent retailer Organic Marketing Australia, ending a three-month fight …
Things to keep similar: Branding The challenge with any site that is trying to sell something online is to build trust with the cu…
Start-ups need to diversify their offering without diluting their brand, according to industry experts, to avoid suffering the same fate as …
I’m in the process of starting a catering business and have come across a small company that, I think, has a great name/brand/logo, all re…
Fashion retailer General Pants has been forced to censor a provocative campaign following complaints, prompting industry experts to warn sta…
The branding expert behind Woolworths’ new hardware chain Masters Home Improvement says companies are increasingly using symbolism to conn…
