How can I offer discounts on my products without impacting my brand? I’m trying to build a high-end jewellery business and don’t want to…
How can I offer discounts on my products without impacting my brand? I’m trying to build a high-end jewellery business and don’t want to…
Start-ups that align their products to existing brands need to demonstrate a guarantee of quality, an expert says, after a bakery franchise …
Taglines have the ability to quickly and succinctly define a brands meaning and position. I was driving past Chippy’s Outdoor in Ringw…
Australian-founded surfwear brand Hot Tuna is up for sale due to slow growth and a stagnant market, according to reports. Hot Tuna…
I’m opening up two hairdressing salons and I’m in the process of choosing a name. Part of me is keen to go with a name that will stand o…
Celebrities look set to continue to invest in tech start-ups as the industry enters a second dotcom boom, after Hollywood actor Leonardo DiC…
Small businesses that introduce a new tagline must ensure it reflects larger changes within the brand, experts say, after fast-food franchis…
“Oh God, it’s here! Hooray! Hooray… so… uh… what do we do with it?” There’s been no doubt that the arrival of Google+ …
Promising the world to clients can be a tempting sales strategy for start-ups, particularly in the early days when sales are scarce, but it …
Last week’s Interbrand report ranking the world’s most valuable brands may have been overshadowed by the death of the co-founder of one …
How do you become an effective face of your brand? I have a vehicle servicing business and want to brighten it up a bit. The shor…
I read your story on the Cold Rock franchisees who got put into administration for rebranding the business. Is there a way that you can leg…
