Woolies wants food and grocery code extended to Bunnings, Amazon and Costco
Online retail giants Amazon, bulk goods store Costco, and hardware chains like Bunnings should be subject to a mandatory code of conduct, said Woolworths.
Bunnings topples Woolworths as the most ‘trusted’ brand in Australia
Bunnings has shown that customer service, product range, value-for-money pricing and generous returns policies are the key drivers of strong consumer trust in its brand.
“Genius storytelling”: Bunnings’ Bluey stunt hailed as inspired PR success
Corporate communication experts aren't exactly Bluey's core audience, but a new partnership between the Australian cartoon and hardware superstore Bunnings is earning rave reviews from senior copywriters and brand strategists.
The seven most viral marketing moments of 2023
A wrap-up of the year is incomplete without taking a look at some of the most viral marketing moments of 2023.
Victorian agtech Bardee is buzzing as Bunnings prepares to launch its first larvae-based fertiliser
Australian greenthumbs will soon find an entirely new category of fertiliser at Bunnings, as Victorian agtech startup Bardee nears the launch of its innovative products in the national retailer.
Bunnings furthers an inclusive shopping experience with sensory maps
To create a more inclusive shopping experience for customers, hardware chain retailer Bunnings has unveiled a sensory maps feature for autistic shoppers.
Harry Styles powers Bunnings’ marketing after ‘fan project’ hat goes TikTok viral
UK singer Harry Styles wore a rogue Bunnings hat pegged in his direction at his concert in Melbourne. The hat is now going viral on TikTok.
Bunnings axes the catalogue, but has the hardware titan made a huge mistake?
Bunnings has printed its last-ever catalogue after the hardware titan axed the glossy bright paper in favour of an entirely digital marketing mix.
Hyper-collection: How Bunnings, eBay and Netflix are contributing to the mass surveillance of Australians
By failing to take our digital privacy seriously, Australia is “sleepwalking” its way into mass surveillance.
Woolworths denies using AI and facial recognition despite leak claiming otherwise
The company says the leaked internal training module detailing how it uses the controversial technologies to stop theft was a mistake.
Bunnings is targeting gen Z buyers, but experts say it could miss a “huge audience” without TikTok
Hardware giant Bunnings has embraced influencer marketing to capture gen Z shoppers, but a leading social media expert believes Australia's strongest brand could miss a “huge audience” if it doesn't stake a claim on TikTok.
Kmart, Bunnings and The Good Guys in hot water over privacy concerns
An investigation by Choice found Kmart, Bunnings and The Good Guys may have breached the Privacy Act by using facial recognition technology to capture the “faceprint” of customers who entered their stores.