Posts tagged "bri williams"

Consumers expect more warmth from small companies, and will punish you if you don’t deliver, new research has found.

Where should you spend your money to impress your customers? If you want to optimise your customers' experience, start with these two things.

If you are in professional services and occasionally get push back on your pricing, it means your customer is not convinced of your value. So you need to show them.

Where should you invest time and money? With finite resources and infinite choices, that seems to be one of the biggest challenges in business. But perhaps a bigger challenge is deciding where not to invest your resources.

You may have noticed some brands attempting to represent themselves as provincial, “authentic” or perhaps natural? From craft beer to ca…

It’s rare to go to a restaurant without seeing people using their smartphones these days, but the mere presences of smartphones can change our experiences. Here's how to break your smartphone habit.

In an e-commerce store, are you better to present your product facing right or left? That was the subject of some recent research that consi…

You may have heard of two-speed economies, where some sectors are booming while others flat line? I believe there is such a thing as two-speed consumers as well, and by understanding the difference we can be more effective in how we go to market.

“What happens when I’m not there? How do I influence through others?”

These are two questions I often get when training people in b…

In an effort to influence customers to switch from disposable cups, Starbucks in London has recently introduced a five pence charge for pape…

It was 1954. US President Dwight D. Eisenhower stood to give a speech to the Second Assembly of the World Council of Churches. Wishing to co…

A landscape designer friend of mine was telling me about a client whom she had to talk out of pulling the pin on a project. Despite having t…