How do you get shoppers to the food court earlier? That was the challenge posed to ad agency Ogilvy and their partner Kinetic in the UK. You…
How do you get shoppers to the food court earlier? That was the challenge posed to ad agency Ogilvy and their partner Kinetic in the UK. You…
One of the struggles many businesses have is how much freedom to give their employees. In a perfect world people should just turn up, do a…
Turns out, we don’t know ourselves very well. By that I mean what we think we’ll want in the future can be very different to what we act…
It’s a feeding frenzy right now in Australia as health insurance companies use the April 1st price rise to try to win customers looking fo…
As the old joke goes, there’s nothing mini about mini-bar prices and while I’m typically too tight to buy anything on offer, this mini-bar m…
Paying $16.40 rather than $50 is a good deal, right? That’s what I thought when I caught the train instead of a taxi from Sydney airport t…
You may have thought it impossible – a way to get into the minds of our customers from the comfort of your seat – but over the past few …
One of my favourite ads is one that appeared in my gym for Rexona deodorant. “Do you sweat more than normal?” it asks. And with that, my nee…
There’s no mistaking when you are in an IKEA store, is there? You can’t help but feel a little Swedish as you follow the winding path th…
Wouldn’t it be great to be able to get into the minds of your customers, to really know why they make the decisions they do? Well today is…
We see numbers in ad campaigns everywhere, but when can a number backfire on you? Marketers love Herding, but beware… Herding is the be…
All businesses need to make a decision about how to communicate their prices. Is it better to start low and go high, or start high and go lo…
