If your product has a fault in its packaging that made it less attractive to customers, frustrating them and leading them to seek out compet…
If your product has a fault in its packaging that made it less attractive to customers, frustrating them and leading them to seek out compet…
Hot on the heels of research into how elements like typeface can affect how engaged your customer is in your offer, comes some further insig…
Metropolitan train stations are busy, high intensity places. Passengers from all walks of life converge with the same slightly stricken look…
Imagine you are planning to launch a new non-alcoholic drink to the market and need to decide what colour the bottle should be. How do you m…
Selfies are everywhere, aren’t they? It’s the era of the self-portrait.
Well at least this trend might turn out to be good news for a…
Challenges like FebFast, Dry July and Ocsober can be great opportunities to get some perspective on your habits, so in this article I …
Many businesses wrestle with how generous we should be with our returns policy. Too lenient and we risk losing time and money processing …
Whether you are into New Year resolutions or not, around this time early in the year many of us seem to think about what we’d like to imp…
We’ve arrived at my final blog post for the year. And just in case you are scratching around for some holiday reading, I thought I’d …
How many benefits should we list about ourselves when we are trying to convince a customer to do business with us? More must surely be be…
Two things have been annoying me recently, flies and telemarketers. I can’t do much to influence the behaviour of flies, but as a ser…
I love it when a business gets their website right. An example I came across recently of a business who is cleverly drawing on behavioura…
