How many choices should you give your customers? Here’s how to best optimise options Sales & Marketing Bri Williams 30 August 2022 Customers are confronted by thousands of decisions a day, so how can you make the process of choosing more straightforward?
Labelling affects customer decisions. Here’s how to get it right Branding Bri Williams 1 August 2022 A label comes with pre-existing psychological associations that can work for or against a customer’s desire to engage with us.
Are your staff ignoring you? Here’s how to fix it Leadership Bri Williams 31 March 2022 The reality is that when staff tell you they’re not feeling informed by your communications, it's usually a problem of perception.
