I chose a name for my business and did all my marketing material, advertising, etc. I now hate it and have had it pointed out to me that it …
I chose a name for my business and did all my marketing material, advertising, etc. I now hate it and have had it pointed out to me that it …
Start-ups can learn from the best and worst brands as rated by consumer website Product Review, which has highlighted the importance of prod…
What happened to Darrell Lea could happen to Australia. It made the same mistakes Australia is in danger of making. Darrell Lea could ne…
Chances are, if I were to ask you what big brands are all about you could tell me. Zappos’ customer service mantra, Walmart’s continuing mar…
Brand trust. It’s a bit of a topic these days. For me the question goes back one level, because to be a trusted brand you have first be a …
I was on AM 1377 radio last week talking about corporate giving in times of crisis and brands. Bing Lee got the whole thing rolling with the…
If you were to survey all the business literature out there, you could be forgiven for thinking that only big companies have a brand. All th…
There seems to be a bit of a trend springing up asking for “brands to be ethical” and talk about the “karma of brands”. It bothers me. …
The great ones do it really well. Their brand shows up all over the place, (and I’m not talking ads and billboards here). They can seem down…
Woolworths has been named as Australia’s most valuable brand worth just over $US6 million in a new report from British company BrandFinance….
I am often critical of “best of” or “most valuable” brand reports and lists. My biggest complaint is the predominantly financial focus to th…
For the third year running, here is my roundup of 10 things that soared or soured and a few in between, for the brand year that was – 2009. …
