Posts tagged "brands"

Meta launched Twitter clone, ‘Threads' and over 30M users signed up within 24 hours. And brands like Gelato Messina are getting wild with it.

Twitter has confirmed the rollout of an 'official' label to distinguish real brands, government agencies and media, much like verification.

Marketing and branding experts distill three lessons in brand communication and trust from Optus' handling of its data breach.

Celebrity chef Pete Evans has been dropped by his publisher, major supermarkets and bookstores have removed his products from shelves, and now his pet food brand is disappearing from shops after he shared a neo-Nazi symbol on social media.

Botched is the best word to describe the roll-out of the new Australia Unlimited logo. But the logo was never the problem that needed solving, writes Michel Hogan.

Cosmetics and beauty retailer LUSH has revealed more than 5,000 of its Australian staff were underpaid $2 million in wages over eight years.

Many Aussies are open to the prospect of being used for advertising by the brands they like “in unusual and personal ways”, including sponsorship of photos via social media, according to recent YouGov Omnibus research.

Marketers are facing a deluge of data and that means they’re increasingly looking to artificial intelligence-powered tech for insights, acco…

The rise of influencers and the popularity of promoting healthy eating through social media is changing how brands successfully interact wi…

Amid the proliferation of social media platforms, how do you know which ones your business should be using?

Maintaining a presence across…

Amazon has ruffled feathers the world over this week, with customers hitting back at a Christmas advertisement they say robs kids of the mag…

Facebook, Netflix and Instagram are among the brands most positively perceived by millennials in Australia, according to the latest YouGov B…