Global cosmetics-selling giant Avon will exit the Australia and New Zealand markets by the end of 2018, with the $5.7 billion company highli…
Global cosmetics-selling giant Avon will exit the Australia and New Zealand markets by the end of 2018, with the $5.7 billion company highli…
We’re talking today about checking your site’s rankings. I’ve been doing a search, since it’s…
Do you think about your customers as consumers, users or purchasers? According to a recent article in Harvard Business Review, the underly…
How many times have you seen people make the promise “most trusted” or something similar? Trust assertions of one ilk or another litter …
Once you’ve established the foundation of identity I’ve talked about, you’re all good right? Wrong. Now the work begins. Every day some…
When you have a question, don’t settle for the first answer, even if it feels like it’s the right one. When you accept the first answer …
Over the break, I plunged into Walter Isaacson’s expansive and illuminating look at Leonardo da Vinci’s life and work. While many gems a…
If the latest TV ratings are anything to go by, the Big Bash League’s hitting just as many boundaries off the cricket field as on it.
Fai…
As I take a look back over the buzz of 2017, two themes stand out – purpose and experience. One is centuries old while the other is a rela…
Customers of prepaid hamper and gift card service Hamper King continue to vent their spleens on social media this morning after delays in th…
I’ve read a few things lately on how brands rank highly because they have bigger SEO teams or…
By Gary Mortimer, Queensland University of Technology
…a person’s name is, to that person, the sweetest and most important sound in any…
