Posts tagged "branding"

Was Facebook's rebranding a hit or miss? Here are five strategies you can borrow from Facebook to help you with your own company's rebranding.

Entrepreneur Zee Der-Levine has launched three businesses, and experienced her fair share of failure. Here's what she wishes she knew when she started out.

Karen Millen is set to close all of its Australian stores, after the UK-headquartered retailer entered administration last month. An expert explains why.

As the first point of contact most people have with your business, your logo and branding set the expectation of what’s to come. 

When…

Blanding, simplification, minimalism or dumbing down for your audience? Call it what you will, it’s been gaining momentum.

Brands are achieved not created. They take time and are the compilation of thousands of unsung actions and decisions made daily within organisations.

Fashion retailer Boohoo.com has been criticised after backflipping on a move to stop using sheep's wool following pressure from PETA.

Here’s the bottom line up front: you are your brand, and it’s a good idea to know what people are saying and feeling when your name is m…

Bank trust has plummeted in the wake of the royal commission, but NAB, having lost its chief executive and chairman, has been the worst hit, according to Roy Morgan.

Australia's company and financial services watchdog has splashed the cash on a new font and logo, hoping to rebrand itself post-royal commission.

If you want a different brand result, a place to start is the whats and hows of your everyday actions and decisions — your habits.

Imagine turning $26 into $26 billion.

The iconic Nike swoosh logo was worth exactly $26 in 1971, when founder Phil Knight paid a designer…